- The 11-month programme is designed to equip professionals with strategic capabilities across brand building, consumer insights, digital growth, AI-led marketing and business value creation
- The programme combines live online learning with a three-day campus immersion at IIM Lucknow, alongside case studies, business simulations, projects, assignments, practitioner-led masterclasses and peer learning
- The curriculum covers brand strategy, digital marketing, e-commerce, performance marketing, consumer psychology, omnichannel growth, AI-driven marketing and advertising, and the business economics of brand decisions
- The programme is designed for brand and marketing professionals, digital and growth professionals, product and business leaders, entrepreneurs, sales professionals and aspiring marketing leaders
India, October 8th, 2026: The Indian Institute of Management Lucknow (IIM Lucknow) has announced the launch of its Executive Programme in Brand Management, in collaboration with TeamLease EdTech. Designed for working professionals, the 11-month programme comprises 132 learning hours (i.e., 114 hours of live online learning and 18 hours at a three-day campus immersion at IIM Lucknow). It is aimed at brand and marketing professionals, digital and growth professionals, product and business leaders, entrepreneurs, sales professionals, and aspiring marketing leaders seeking to strengthen their strategic brand capabilities.
The curriculum covers consumer insights, brand strategy, integrated communications, digital marketing, e-commerce, performance marketing and customer lifecycle management. Participants will also explore digital consumer psychology, brand storytelling, social media and influencer branding, marketplace and quick-commerce strategy, omnichannel growth, and AI-driven marketing and advertising. The programme further connects brand decisions with broader business areas including unit economics, profitability, financial planning, valuation, governance and cross-functional leadership.
Learning will be application-oriented, combining case studies, business simulations, projects, assignments, practitioner-led masterclasses, faculty-led live sessions and peer learning. The programme aims to help participants connect consumer understanding and brand strategy with digital ecosystems, emerging technologies and business outcomes.
Prof. Rajesh Aithal and Prof. Priyanka Sharma, Programme Directors, IIM Lucknow, said jointly, “Brand building today requires leaders to connect consumer understanding with digital execution and commercial outcomes. This programme develops that integrated perspective-from positioning and customer experience to e-commerce, AI-enabled marketing, and the economics of growth. Through case-based and application-led learning, we aim to help professionals make more informed strategic brand decisions in a dynamic marketplace.”
Shantanu Rooj, Founder & CEO, TeamLease EdTech, said, “Strong brands are shaped at the intersection of consumer insight, digital experience, data and business economics. As customer journeys evolve and AI transforms how organisations understand and engage consumers, professionals need broader strategic capabilities. Our collaboration with IIM Lucknow aims to help working professionals build these capabilities through learning closely connected with contemporary business realities.”
The programme is open to graduates, diploma holders and postgraduates, with selection based on candidates’ background and experience. Participants meeting the prescribed academic and attendance requirements will receive a Certificate of Successful Completion from IIM Lucknow.
Admissions for the upcoming cohort are open. Interested candidates can visit the programme website for details on the curriculum, eligibility, programme fee, and application process.
About Indian Institute of Management Lucknow – Indian Institute of Management Lucknow is one of India’s leading management institutions, committed to delivering high-quality management education that prepares professionals for evolving business and organisational needs. Its Executive Education programmes combine academic rigour with contemporary and professionally relevant learning approaches, enabling working professionals to strengthen their managerial, strategic and technological capabilities. IIM Lucknow continually evolves its programme design and pedagogy in response to emerging business challenges and changing competency requirements. The institute is Triple Crown Accredited by AACSB, AMBA and EQUIS, ranked 5th in the Management category in NIRF India Rankings 2025, and 71st globally in the Financial Times Global MBA Rankings 2025. Through Executive Education, IIM Lucknow seeks to extend world-class management learning across diverse domains and support professionals in broadening their capabilities and perspectives.
About TeamLease EdTech Ltd. – TeamLease EdTech is India’s leading Learning and Employability solution company. It helps Higher Education Institutions launch, run, and manage their own Online/ODL Programs, improve the employability of their students through its apprenticeship programs, and helps employers build talent supply chains along with improving employee productivity. Through its cloud-hosted, mobile-first, managed services platform, TL Edtech provides a wide range of services – enrollment, learning, upskilling, apprenticeships, student support, and assessment – helping customers improve access and learning outcomes. TeamLease EdTech has exclusive partnerships with over 50 of India’s largest Universities across 16 Indian states, and it trains 7 Lakh students on its platform through 9 Indian languages, works with 2000 corporates in their upskilling/skilling initiatives, and manages over 200 degree, diploma, and certificate programs. With its recent launch of ‘Digivarsity ’, India’s first-ever AI-powered student degree and career discovery platform, the company aims to impact and empower 10 Lakh students with employability skills over the next five years.
