Sub head: 200+ exhibitors from 15+ Indian states and seven countries; three-day show concludes
Hyderabad: TTF Hyderabad 2026 concluded successfully today at Hall 2, HITEX Exhibition Centre, Hyderabad, reflecting the city’s position as an important travel market in Southern India. Organised by Fairfest Media, the three-day event, held from 9–11 October, brought together tourism boards, destinations, hospitality brands and travel businesses from India and overseas for business networking, destination promotion and industry collaboration.
The 2026 edition featured 200+ exhibitors from 15+ Indian states and seven countries, including seven state tourism boards, recording 50% growth in exhibitor participation compared to the previous edition. Visitor attendance also registered 80% year-on-year growth, reflecting increasing interest in the Hyderabad travel market. The show showcased destinations, hospitality products, travel services and travel technology across leisure, pilgrimage, group, corporate and MICE segments.
Strong Participation from Indian and International Destinations
Thailand participated as the Feature Country, with Telangana Tourism as the Host State. Jammu & Kashmir and Goa were Partner States, while Maharashtra, Gujarat, Delhi and Punjab participated as Feature States. International participation included Thailand, Sri Lanka, Malaysia, Singapore, Indonesia, Maldives and Cambodia.
Across three days, exhibitors engaged with travel agents, tour operators, destination management companies, cruise planners and buyers from Hyderabad, Telangana and neighbouring markets, exploring new partnerships, strengthening distribution networks and promoting travel offerings ahead of the festive and winter season.
Inaugural Ceremony Highlights Tourism and Cultural Exchange
TTF Hyderabad 2026 was inaugurated by Shri Jupally Krishna Rao, Hon’ble Minister for Tourism, Culture and Archaeology, Government of Telangana; Shri Nasir Aslam Wani, Advisor to the Hon’ble Chief Minister of Jammu & Kashmir; Smt. Kranthi Valluru, IAS, Managing Director, Telangana Tourism Development Corporation Limited; Shri L. Ranjeet Nayak, IFS, Director of Tourism, Government of Telangana; and Mr. Vikas Gupta, Director Tourism, Department of Tourism, Government of Jammu & Kashmir, alongside senior representatives of the travel trade industry.
A highlight of the inaugural ceremony was the launch of the Bathukamma Festival poster by Shri Jupally Krishna Rao, who encouraged wider participation in the celebrations, highlighting the festival’s significance in Telangana’s cultural heritage and traditions.
Addressing the gathering, Shri Nasir Aslam Wani highlighted tourism’s importance in strengthening economic, cultural and people-to-people ties between Jammu & Kashmir and Telangana. Appreciating the rich culinary traditions and food industries of both regions, he invited tourism stakeholders and the people of Telangana to visit Jammu & Kashmir and experience its landscapes, heritage, culture and hospitality.
Three Days of Business Networking and Industry Engagement
TTF Hyderabad provided a platform for tourism businesses to connect with industry buyers, showcase new travel products and explore market opportunities. The show’s format combined B2B engagement across all three days with B2C access during the final one-and-a-half days, enabling exhibitors to strengthen trade relationships while reaching prospective travellers.
The programme featured a panel discussion hosted by Skål International Hyderabad, titled “Hyderabad to the World: Can Telangana Become India’s Next Global Tourism Powerhouse?” VIHARI OTT also previewed its Sri Satya Vietnam Series, featuring television personality Sri Satya, ahead of the platform’s planned launch in November 2026.
Private-sector exhibitors included Indus Valley Ayurvedic Centre, STIC Travel Group, Unwild Planet, UHM, BestAsia Travel Co. Ltd., DPauls.com, Lohono Stays, TAHAT, Amaari Beach Resort and Marigold Regency, among other travel, hospitality and tourism brands.
Mr. Sanjiv Agarwal, Chairman & CEO, Fairfest Media, said, TTF Hyderabad 2026 closed with exhibitor participation up 50% and visitor attendance up 80% over the previous edition — a strong indication of the growing business appetite in Hyderabad’s travel market. As a major IT, pharmaceutical and business hub,
Hyderabad is emerging as an increasingly valuable source market for domestic and international destinations. The interest across leisure, pilgrimage, group travel and MICE reflects the depth of this demand. With the festive and winter season ahead, these three days have reinforced Hyderabad’s potential as a serious market for the travel industry.
The show was supported by SKÅL International Hyderabad, ETAA, TAAI, TAFI, ADTOI, IATTE, ABTO, IATO, TOAI, TTAA, TOAT, TTAT, UFTC, SIGTOA, Karnataka Tourism Society, TTTHA, TAAC, SIMA, TAAK, MTA, NIMA, TIA and GTTAA.
