Add MobiGyaan as a preferred source on GoogleLG Electronics India has expanded its free ad-supported streaming television (FAST) service, LG Channels, in India, bringing more than 170 free channels to consumers. The platform offers a mix of Bollywood movies, regional-language programming, entertainment, news, lifestyle, kids’ content, devotional shows, and music. Available directly on LG Smart TVs running webOS, LG Channels allows users to watch live, scheduled streaming content without requiring an additional subscription or external streaming device.
Over 170 Free Channels Across Multiple Genres
LG Channels offers a wide selection of free streaming channels covering different entertainment categories. The lineup includes general entertainment, movies, 24/7 news, music, children’s programming, sports highlights, and devotional content.
A key focus of the expansion is Bollywood entertainment. The platform brings together Hindi movie content through dedicated channels, catering to viewers who prefer continuous movie programming without paying recurring subscription fees.
Alongside Hindi content, LG Channels also offers regional-language programming in Punjabi, Bengali, Marathi, Tamil, Telugu, and other languages. This allows LG to reach audiences across different parts of the country with localized entertainment options.
Free Ad-Supported Streaming Experience
LG Channels operates on the FAST model, which combines free-to-watch, scheduled streaming channels with advertisements. Unlike subscription-based video-on-demand services, users do not need to pay a monthly fee to access the available channels.
The service is integrated directly into LG’s webOS Smart TV interface, allowing users to access live streaming channels from their television without installing additional hardware.
The platform also creates advertising opportunities through digital ad placements on Connected TVs, offering brands another way to reach audiences through television screens.
Brian Jung, Director – Media Entertainment Solution LG Electronics India, said, “India’s audiences have always had a deep affinity for Bollywood content, and we are committed to bringing that experience to Connected TV viewers in the most accessible way possible. With over 170 free channels spanning movies, entertainment, music, and regional content, LG Channels continues to strengthen its position as a premier FAST destination, and this expansion of our Bollywood offering is a reflection of our ongoing commitment to delivering high-quality, free entertainment to households across the country.”
Content Partnerships & Platform Expansion
LG is continuing to work with domestic and international content owners and broadcasters to expand its channel selection and maintain a steady supply of localized programming.
The expansion of LG Channels is part of the company’s broader strategy to strengthen its software and content ecosystem alongside its television hardware business.
With more than 170 free channels spanning Bollywood, regional cinema, news, entertainment, and other categories, LG aims to make its Smart TVs a more comprehensive entertainment destination for Indian households.
