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Programmatic Advertising Associate emerges as the leading in-demand fresher role in Delhi, with 50% hiring intent, while Digital Marketing Executive leads in Mumbai at 48%
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Marketing & Advertising records 59% fresher hiring intent in HY2 2026, compared with 62% in HY1 2026
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Campaign optimisation, audience targeting, media planning, search marketing, and ad performance analytics emerge as key skills for entry-level advertising roles
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Overall fresher hiring intent rises to 75% in HY2 2026, highlighting continued demand for job-ready talent across India
(India, 14 October, 2026): As India enters the festive quarter, demand for entry-level talent in digital advertising and marketing is creating opportunities for freshers equipped with industry-relevant skills. According to TeamLease EdTech’s Career Outlook Report, HY2 (July–December 2026), Programmatic Advertising Associate is the leading in-demand fresher role in Delhi, with hiring intent at 50%, while Digital Marketing Executive leads in Mumbai at 48%. The findings highlight the growing relevance of specialised advertising capabilities as employers seek talent equipped to contribute to data-led marketing and campaign execution.
At the broader industry level, Marketing & Advertising recorded a fresher hiring intent of 59% in HY2 2026, compared with 62% in HY1 2026. Despite the moderation, the demand for specialised entry-level roles points to the importance of candidates who can demonstrate practical knowledge of digital advertising platforms, campaign performance, and audience engagement. The report identifies Programmatic Advertising Associate and Digital Marketing Executive among the five leading fresher roles nationally, reflecting the continued relevance of digital-first capabilities in the entry-level employment landscape.
Overall, fresher hiring intent in India has risen to 75% in HY2 2026, up from 73% in HY1 2026. This broader improvement underscores the importance of aligning education and training with evolving industry requirements. In advertising and marketing, employers are looking for candidates who can translate their knowledge into practical execution, particularly across campaign optimisation, audience targeting, media planning, search marketing, and ad performance analytics.
To strengthen employability in this evolving landscape, freshers can focus on industry-aligned certifications and applied learning. The report identifies Advanced Certification in Digital Marketing and Analytics among the courses that can help improve employability. Performance Marketing Analytics also emerges as a relevant domain skill, reinforcing the need for candidates to understand campaign measurement, data interpretation and performance-led decision-making alongside core digital marketing capabilities. Related learning areas include digital marketing, brand management and product analytics.
