Partnership brings Chennai based STEM toy brand’s flagship product lines into Funskool’s national retail and distribution network.
CHENNAI, INDIA, — STEMPlay Labs, a Chennai-based, women-led STEM toy brand founded by Ms. Aditi Prasad, today announced a distribution partnership with Funskool, one of India’s leading toy manufacturers and distributors. Under the partnership, Funskool will distribute STEMPlay Labs’ flagship product lines, WonderBriks, through its retail and distribution network across the country.
The partnership extends STEMPlay Labs’ presence beyond its existing direct to consumer channels and Amazon putting its products in front of Funskool’s established retail footprint and giving parents across India easier access to WonderBriks, a patent-pending building block system with a side and centre locking mechanism.
At STEMPlay Labs, we’ve always believed that the best learning happens when children are given the freedom to build, experiment and discover. Partnering with Funskool brings together our passion for hands-on, purposeful play with their incredible reach and understanding of Indian families. Together, we’re excited to make STEM learning more accessible, engaging and, most importantly, joyful for children across India.” said Aditi Prasad, Founder of STEMPlay Labs.
K.A.Shabir, CEO of Funskool India Ltd., added:
Funskool has always believed that play is the foundation of learning. WonderBriks brings together creativity, curiosity and STEM learning in an engaging way, making it a natural fit for our portfolio. Through our strong distribution network, we look forward to taking this innovative learning experience to children across India. We are also proud to partner with and support a homegrown brand that shares our vision of making learning fun, meaningful and accessible.
