Mumbai, November 9, 2026: Namit Malhotra’s Ramayana entered the international market with ambitions extending well beyond the traditional overseas release of an Indian film. Sony Pictures took charge of distribution outside India, backed by an extensive promotional campaign and a reported $10 million international marketing investment. With Indian spectacles such as 2.0, Brahmastra and Kalki 2898 AD having already demonstrated the appeal of premium theatrical formats, Ramayana was positioned to take that ambition to a wider global audience.
The strategy appears to have delivered an encouraging start. According to Variety, the Nitesh Tiwari directorial has registered the biggest worldwide IMAX opening for an Indian film, with the premium format accounting for approximately 11% of its opening weekend global business. Its four-day extended opening weekend overseas collection is estimated at $23.7 million, led by North America, while several additional international markets are still awaiting release.The figures remain provisional and are subject to revision as final Sunday collections are confirmed.
