LG Channels adds more Bollywood content to its 170+ free streaming channels in India

LG is strengthening its free streaming platform, LG Channels, with a broader Bollywood entertainment offering for Indian audiences. The service now provides more than 170 free channels covering movies, music, news, lifestyle and regional programming. Available on LG Smart TVs, the platform aims to offer viewers more entertainment options without requiring a paid subscription.

LG Channels expands Bollywood and regional content offerings

The expanded content lineup positions LG Channels as a destination for Bollywood movie enthusiasts, with programming available across several Indian languages, including Hindi, Punjabi, Bengali, Marathi, Tamil and Telugu.

Beyond movies, the platform offers channels covering entertainment, music, news, lifestyle, children’s programming, sports highlights and devotional content. LG is also continuing to add localized programming and premium content partnerships to cater to India’s diverse viewing preferences.

The latest additions include curated movie and music FAST channels from NH Studioz, Eros Universe and PEN Music’s ALL TIME MOVIES. These partnerships bring more Indian entertainment content to Connected TV audiences through an advertising-supported streaming model.

Brian Jung, Director of Media Entertainment Solution at LG Electronics India, said the expanded Bollywood offering reflects the company’s commitment to making quality entertainment accessible to households across the country. He added that LG Channels aims to strengthen its position as a major FAST destination through its growing collection of free content.

The latest collaborations also highlight the growing role of advertising-supported streaming in India’s Connected TV market. NH Studioz Director Shreyans Hirawat said the partnership would help bring its curated movie and music channels to more Connected TV viewers.

Kumar Ahuja, Group COO at Eros Innovation, noted that the collaboration would make Eros Universe content available on LG’s smart TV platform, while creating additional opportunities for content distribution and monetization.

Meanwhile, PEN Music COO Siddharth Chopra highlighted the partnership’s potential to increase the reach of ALL TIME MOVIES among Hindi film audiences and provide advertisers with another platform to connect with Connected TV viewers.

LG Channels is available at no additional cost on compatible LG Smart TVs. Its expanding library of more than 170 channels reflects the company’s focus on making free, ad-supported entertainment more accessible to Indian households.

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